recent,Meta and Ray-Ban Launched in cooperation withSmart glassesSales in Europe have been eye-opening, with Meta's smart glasses outselling traditional Ray-Ban in some stores even before the AI feature was introduced.
According to a recent report, the smart glasses, called Ray-Ban Meta, have become a top seller in Ray-Ban stores at 60%. The news comes from EssilorLuxottica's CFO Stefano Grassi, who revealed during last week's earnings call that the Ray-Ban Meta has contributed significantly to the company's sales.
Although the Meta has yet to launch its multimodal AI features in Europe, largely due to unclear regulatory policies in the European Union, that hasn't dampened the Ray-Ban Meta's buzz in the market. Consumers seem to be more interested in the glasses' built-in speakers and camera than just their AI capabilities. This also shows that despite the lack of AI features, users are still very receptive to the smart glasses.
In fact, sales of the Ray-Ban Meta have exceeded Meta's initial expectations. This early market response may also be one of the reasons why Meta decided to extend its partnership with EssilorLuxottica into the next decade. It's safe to say that the eyewear is more than just a tech product, it's a combination of fashion and lifestyle that has attracted a lot of attention from consumers.
Regardless, the success of the Ray-Ban Meta has led to anticipation for the launch of more features in the future, including the expected AI capabilities. Once these features are in place, I'm sure they will catch the eye of more consumers and further boost sales.