The State Internet Information Office (SIIO) today released a report on theAINotice of Public Comment on the Generation of Synthetic Content Labeling Methods (Draft for Comment).
The following is the original version of the exposure draft.
Firstclause (of law or treaty) In order to promote the healthy development of artificial intelligence, regulate the identification of synthetic content generated by artificial intelligence, protect the legitimate rights and interests of citizens, legal persons and other organizations, and safeguard the public interests of the society, according to the Network Security Law of the People's Republic of China, the Provisions on the Administration of Algorithmic Recommendation of Internet Information Services, the Provisions on the Administration of Depth Synthesis of Internet Information Services, and Interim Measures for the Administration of Generative Artificial Intelligence Services, etc., these Measures are formulated. Laws, regulations and departmental rules, to formulate these measures.
article 2 These Measures shall apply to network information service providers (hereinafter referred to as "service providers") that carry out AI-generated synthetic content identification in accordance with the provisions of the "Regulations on the Administration of Algorithmic Recommendation of Internet Information Services", the "Regulations on the Administration of In-depth Synthesis of Internet Information Services", and the "Provisional Measures for the Administration of Generative Artificial Intelligence Services".
The provisions of these Measures shall not apply to industrial organizations, enterprises, educational and scientific research institutions, public cultural institutions, and relevant professional institutions that develop and apply artificial intelligence-generating synthesis technologies and do not provide services to the public within their territories.
Article III Artificial Intelligence Generated Synthesized Content refers to text, images, audio, video and other information produced, generated, and synthesized using Artificial Intelligence technology.
Artificial intelligence generates synthetic content logos including explicit and implicit logos.
Explicit logos are logos that are added to the interface of the generated synthetic content or interaction scenarios, which are presented in the form of text, sound, graphics, etc. and can be clearly perceived by the user.
Implicit marking refers to technical measures taken to add marking to the data of the generated synthetic content file that is not easily and obviously perceived by the user.
Article 4 Service providers to provide the generation of synthetic services belong to the "Internet information services depth synthesis management regulations" Article 17, paragraph 1 of the situation, should be in accordance with the following requirements on the generation of synthetic content to add explicit identification.
(a) Adding markings such as textual hints or universal symbols at the beginning, end and appropriate position in the middle of the text, or adding prominent hints in the interface of the interactive scene or around the text.
(ii) Adding markings such as voice cues or audio rhythm cues at the beginning, end or appropriate location in the middle of the audio, or adding prominent cue markings in the interface of the interactive scene.
(iii) Adding a prominent reminder logo at an appropriate place in the picture.
(d) Adding a prominent reminder logo at the appropriate location around the video start screen and video playback, and may add a prominent reminder logo at the appropriate location at the end and in the middle of the video.
(v) When presenting a virtual scene, a prominent cue mark should be added at an appropriate location on the starting screen, and a prominent cue mark may be added at an appropriate location during the ongoing service of the virtual scene.
(f) Other generation of synthetic service scenarios should be added according to their own application characteristics with a significant hint of the effect of explicit identification.
When service providers offer to generate synthetic content for download, copying, and exporting, they should ensure that the files contain explicit identifiers that meet the requirements.
Article 5 The service provider shall, in accordance with the provisions of Article 16 of the Administrative Provisions on Depth Synthesis of Internet Information Services, add an implicit identification in the metadata of the file that generates the synthesized content, which contains information on the attributes of the generated synthesized content, the name or code of the service provider, the content number and other information on the production elements.
Service providers are encouraged to add implicit identifiers in the form of digital watermarks and other forms to generated synthetic content.
File metadata refers to descriptive information embedded in the header of a file according to a specific encoding format, which is used to record the information content of the file such as source, attributes, usage, copyright, and so on.
Article 6 Service providers that provide network information content dissemination platform services should take measures to regulate the generation of synthetic content dissemination activities.
(a) Should verify whether the metadata of the document contains implicit identification, for the implicit identification, should take appropriate ways to add a prominent reminder mark around the content of the publication, clearly reminding the user that the content belongs to the generation of synthetic content;.
(ii) If the implicit identification is not verified in the metadata of the document, but the user declares that it is generated synthetic content, an appropriate way should be taken to add a conspicuous reminder logo around the published content to remind the user that the content may be generated synthetic content.
(c) The file metadata is not verified to the implicit identification, the user has not declared for the generation of synthesized content, but to provide network information content dissemination platform services service providers to detect the explicit identification or other traces of generation of synthesis, can be identified as a suspected generation of synthesized content, and should take appropriate ways to add a significant reminder logo around the release of the content to remind the user of the content of the content is suspected to be the generation of synthesized content;.
(d) If synthetic content is, or may be, suspected to have been generated, information on the attributes of the synthetic content, the name or code of the dissemination platform, the content number and other dissemination elements should be added to the metadata of the document.
(v) Provide the necessary identification functions and remind users to proactively declare whether the published content contains generated synthetic content.
Article 7 The Internet application distribution platform shall verify whether the service provider provides the function of generating synthetic content identification as required when the application is put on the shelves or reviewed online.
Article 8 The service provider shall clearly state in the user service agreement the method of generating synthetic content logo, style and other normative content, and prompt the user to carefully read and understand the relevant logo management requirements.
Article 9 If the user needs the service provider to provide generated synthesized content without adding explicit logos, the service provider may provide generated synthesized content without explicit logos after clarifying the user's logo obligations and use responsibilities through the user agreement, and keep the relevant logs for not less than six months.
Article 10 Users shall take the initiative to declare and use the identification function provided by the platform for identification when uploading generated synthetic content to a service provider providing network information content dissemination platform services.
No organization or individual shall maliciously delete, tamper with, falsify or conceal the generated synthetic content logos provided for in these Measures, provide tools or services for others to carry out the above malicious acts, or harm the legitimate rights and interests of others by means of improper logos.
Article 11 Service providers should mark in accordance with the requirements of the relevant mandatory national standards.
Article 12 Service providers shall, when performing procedures such as algorithm filing and security assessment, provide materials related to generating synthetic content logos in accordance with these Measures, and strengthen the sharing of logo information to provide support and assistance in preventing and combating related illegal and criminal activities.
Article 13 In case of violation of the provisions of these Measures and serious consequences caused by the failure to mark the generated synthetic content, the relevant competent departments such as Netcom shall be penalized in accordance with the provisions of the relevant laws, administrative regulations and departmental rules.