Instagramup to dateLaunched aGenerative AIMeta’s background editing tool was officially launched for US users on December 14. Ahmad Al-Dahle, head of generative AI at Meta, wrote on Threads that the tool will allow users to change the background of a picture by providing prompts for the story.
When using the tool, users only need to click the background editing icon on the image to get a series of prepared prompts, such as "walking on the red carpet", "being chased by dinosaurs", "surrounded by puppies", etc. At the same time, users can also write their own prompts to achieve customized editing of the background.
Once a user posts a Story using a newly generated background, other users will see a "Try it" sticker with a prompt to try the image generation tool. This interactive experience makes it easy for users to share and participate in creating unique image stories.
The launch of this AI background editing tool not only provides more possibilities for image creation, but also increases the interactivity between users. At the same time, Snapchat also released a new tool this week that allows paid users to create and send AI-generated images.
In August this year, Snapchat launched a new feature called "Dreams", which enables users to create fantasy images with different themes. In addition, Meta also launched 28 AI-based characters for US users in all its applications (WhatsApp, Messenger and Instagram) at the beginning of this month, supporting Bing search and better context windows. At the same time, the company also launched a separate AI image generator called "Imagine with Meta", which is powered by its own model "Emu".
This series of innovative measures shows that in the field of social media, generative AI technology is gradually becoming a key factor in promoting creative expression and user interaction. Instagram’s new background editing tool provides users with more creative options, making image sharing more interesting and creative.