AI SearchcompanyPerplexity The AI company announced plans to launch a new AI-powered search engine on its search app in the fourth quarter of this year.advertiseIt is understood that the Perplexity AI application has been downloaded more than 2 million times and answers more than 230 million queries per month, with the number of queries in the United States increasing eightfold in the past year.
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Perplexity AI completed a round of financing in April, with the company's valuation exceeding $1 billion, doubling its valuation three months ago. Last month, Perplexity launched a revenue sharing model, providing publishers with the opportunity to make money through the company's search engine. Every time a user asks a question and Perplexity generates advertising revenue in its answer by citing articles, Perplexity will share a certain percentage of the revenue with the publisher.
Media and content platforms including Fortune, Time, Entrepreneur, The Texas Tribune, Der Spiegel and WordPress are the first to join the company's "Publisher Program." If three articles from a publisher are used in an answer, partners will receive "triple revenue share," Perplexity's chief business officer Dmitry Shevelenko told CNBC in July. He said the company has been developing the feature since January and aims to have 30 publishers on board by the end of the year.
On the advertising side, Perplexity will follow a model called CPM (cost per thousand impressions), according to a person familiar with the matter who asked not to be named because the details are not public. CPM prices will be more than $50. Last year, search engine marketing company Semrush wrote in a blog post that desktop display ads typically have a CPM of about $2.50, while mobile video rates are about $11.10.
Perplexity said in its pitch that its main ad categories will initially include topics such as technology, health and pharma, arts and entertainment, finance, and food and beverage. Advertisers will be able to sponsor "related questions" below the answers and buy display ads to the right or on the Perplexity-generated answers.
According to the presentation, more than 80% of Perplexity users have undergraduate degrees, with 30% in “senior leadership positions” and 65% in “high-income white-collar professions” such as medicine, law, and software engineering.
AI-assisted search is seen as one of the main risks facing Google because it could change the way consumers get information online. OpenAI, which launched ChatGPT at the end of 2022, sparked a wave of generative AI and launched a search engine called SearchGPT last month. In May, Google launched "AI Overview" in Search, allowing users to see a quick summary of the answer at the top of the results.