According to several media reports, social media giantMetais in active talks with plans to bring in the voices of several well-known actors and web stars for its AI products. This new feature will probably be unveiled as soon as this September at the Meta Connect conference.
Meta is in contact with Hollywood's top agencies and hopes to strike a deal soon, Bloomberg said Friday, citing people familiar with the matter. A number of stars, including Judi Dench, Keegan-Michael Key and Okafina, are said to be potential endorsers of Meta AI products. The New York Times reports that these celebrity voices will be used in a digital assistant product called MetaAI.
Sources close to the company said Meta is willing to pay "millions of dollars" for each contracted actor, and the contracts are said to be temporary, with the option to renew or not. The contracts are said to be temporary, with actors having the option of renewing their contracts when they expire, and Meta plans to use the AI voices on its social media platforms, such as Facebook and Instagram, as well as in products such as the Meta Ray-Ban smart glasses.
Industry insiders point out that unlike traditional celebrity voice navigation, the new generation of AI technology has made great strides in mimicking the human voice. If Meta'sAI AssistantCapable of performing the same functions as the regular version, this celebrity sound experience is likely to be more natural and engaging.
As of press time, Meta has yet to provide an official response on the matter. As the Meta Connect conference approaches in September, the industry will be watching closely for Meta's latest moves in the AI space.