Cook said Apple AI will drive users to upgrade and some AI features will be launched within the year

today,appleThe company released its financial report, saying that it achieved total net revenue of US$85.777 billion in the third fiscal quarter of 2024, an increase of 5% year-on-year.

By product, iPhone revenue declined but still exceeded expectations, reaching $39.296 billion. Mac and iPad revenues were $7.009 billion and $7.162 billion, respectively, both increasing, with iPad's growth exceeding expectations. Revenue from wearables, home devices, and accessories declined slightly to $8.097 billion, but service revenue increased to $24.213 billion.

Cook said Apple AI will drive users to upgrade and some AI features will be launched within the year

Apple CEO TimCookIn a conference call,Apple IntelligenceSome features will be gradually introduced this year, but these innovative features will only be available to users of iPad and Mac equipped with M1 chips or newer, and iPhone 15 Pro series or higher-end models.

This fall, Apple is expected to release the new iPhone 16, which will also support Apple Intelligence, which is likely to further ignite consumers' desire to buy.

Although Apple Intelligence will be available to users for free with updates to iOS 18 and macOS 15, the hardware requirements for the devices may limit the number of people who can experience these new features.

He further mentioned that Apple's investment in artificial intelligence has achieved annual growth, and the company is investing more resources in the research and development of AI technology.

 

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