recently,Reddit There is a big news that it has successfully acquired the company known for its cognitive processing technology.Startups Memorable AIThis is Reddit’s first acquisition since its listing in March this year, which is of great significance.
Memorable AI was co-founded by Camilo Fosco and Sebastian Acevedo. Its platform uses machine learning and generative artificial intelligence to improve advertising effectiveness by deeply understanding human cognitive thinking about advertising. The startup excels at analyzing human reactions to visual content, which enables more accurate advertising targeting and creative optimization. Fosco has a Ph.D. from MIT and now brings experience in cognitive processes and machine learning to Reddit as a senior group product manager. Acevedo serves as the company's senior machine learning engineering manager.
Memorable AI has grown rapidly recently, with revenue exceeding $1 million and $2.75 million in funding from investors including Aperiam Ventures and Bertelsmann Digital Media Investments. It uses large-scale AI-based models to assess the impact of advertising on cognition, providing advertisers with accurate metrics such as click-through rate, engagement and conversion rate. This data-driven approach enables the creation and delivery of strategic ads, which is consistent with Reddit's goal of improving user experience and increasing advertiser success.
The acquisition will enable Reddit to offer more personalized and effective advertising solutions, leveraging artificial intelligence for creative optimization and real-time performance analysis.
Memorable AI's focus on cognitive science provides the company with tools to understand and predict consumer behavior, increasing advertising coverage on different platforms. It is expected to achieve breakthroughs in video ad creation, ad delivery optimization, and other areas, bringing more personalized and influential advertising strategies to advertisers and users.