Meta says India is the largest market for Meta AI usage

MetaChief Financial Officer Susan Li said on Wednesday,IndiaHas becomeMeta AIThe achievement is noteworthy as Meta AI was launched in India only a few months ago, making it the largest market in terms of usage.Meta says India is the largest market for Meta AI usage

Li said during Meta's second-quarter earnings call that people have used Meta AI for billions of queries since its launch. "We're seeing particularly promising signs on WhatsApp, in terms of retention and engagement, which coincides with India becoming our largest market for Meta AI usage," she noted.

Meta initially launched Meta AI in the U.S. last year, with the service available across Instagram, Facebook, Messenger, WhatsApp, and the web. In April, the company upgraded its chatbot with the new Llama3 model and launched it in more than a dozen countries.

Although Meta began testing Meta AI in India around the same time, it wasn’t made available to all users until after India’s general election in June.

The company faced cultural challenges in making its AI more adaptable to the Indian market. In May, TechCrunch reported that Meta AI generated images of Indian men mostly wearing turbans. In July, some users complained on X that Meta AI generated jokes about one religion but refused to do the same for others. The results were inconsistent, and Meta eventually adjusted its algorithm to create a level playing field for religious jokes.

Last month, the social giant introduced support for languages other than English, including French, German, Hindi, Hindi Romanized Script, Italian, Portuguese, and Spanish. Meta AI is now available in 22 countries, including the recent additions of Argentina, Chile, Colombia, Ecuador, and Mexico.

Zuckerberg also talked about the fact that training the next-generation Llama4 model requires 10 times more computing power than the previous one during the call. He said: "The amount of computing required to train Llama4 is probably nearly 10 times the amount of computing we used to train Llama3, and future models will continue to grow."

In addition to AI, Meta is seeing promising signs for its social network. The company noted that Threads now has "nearly" 200 million users. Meta said last month that the Twitter/X competitor has more than 175 million active users. In addition, Zuckerberg mentioned that the company is seeing positive results in Facebook usage among young adults in the United States.

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