recently,Wix Publishing new productions AI Tools, which has attracted attention. This tool is not simple, it can generate the entire SEO Optimized blog posts, even images. Currently, these tools are available to English users of the website builder.
Einat Halperin, general manager of Wix Blog, said that websites with blogs receive an average of 86% more organic traffic than websites without blogs. Therefore, they look forward to enabling more users to create first-class content with the help of the new blog creation tool.
However, Wix has also made it clear that the reason for launching these tools is that SEO-optimized blog posts rank higher on Google and attract more people to the website. But this has also raised concerns that after all, with AI tools, people don’t even have to write their own blog posts, which may lead to the Internet being filled with AI-generated garbage at the expense of truly useful information.
This AI-driven blogging tool has many other features. It can recommend topics for upcoming posts based on previously published content, automatically collect website information to create specific posts, and recommend blog titles, copies, and images. Users can also specify SEO keywords. For images, users can create through descriptions. In addition, the new tool also allows corporate users to connect their blogs to the Wix business solutions platform, making it easier for them to use features such as sending promotional emails.
This is not the first time Wix has been involved in AI-related projects. As early as March this year, the platform released an AI chatbot that can build websites through text prompts. And its acquisition of art portfolio website DeviantArt also allows users to host, generate and sell AI-generated content on the platform, which has caused controversy. Last year, Wix CEO Avishai Abrahami said in an interview that he was not worried that AI-generated SEO content would undermine the online business model.