GoogleUnderAI AssistantGeminiToday, Gemini officially entered the social media platform, opened an official account on X (formerly Twitter) and published its first tweet. This move not only marked Gemini's official debut in the social media field, but also triggered a lot of speculation about Google's brand strategy.
The username of the newly opened account is @GeminiApp, and the full name is "Google Gemini App". It is worth noting that the "Google" prefix is deliberately added before the Gemini brand, which is not common in Google's product naming. Usually, Gemini appears as an independent brand in text and visual presentation. This practice is considered to be Google's attempt to independently build the Gemini brand image without relying too much on the main brand.
Most of Google's services, such as Google Photos, Google Drive and Google Maps, have the word "Google" in their names. There are only a few exceptions, such as Gmail and YouTube. Industry insiders speculate that Google may want Gemini to become such an independent brand.
Interestingly, the combination "Google Gemini" also appears in the marketing of the Motorola Razr+ (2024), which has a Gemini-enabled cover screen. In addition, the name can also be seen in the app listing on the Play Store.
The description of Gemini's official account reads: "We're the Gemini Apps team, your inside source for product news, tips and tricks, and unreserved enthusiasm." This indicates that the account will focus primarily on the mobile app experience rather than the gemini.google.com web version service.
Google Gemini's social media appearance and brand strategy have attracted widespread attention in the industry. Analysts believe that this reflects Google's ambition in the field of artificial intelligence and its vision of building Gemini into an independent and powerful brand. With the rapid development of AI technology, Gemini's performance on social media will become an important window for observing Google's AI strategy.