A company called Presti FrenchStartupsGenerative Artificial Intelligence (GenAI) is being used to revolutionize theFurniture industryofProduct PhotographyPresti is the first furniture brand in the world to launch a new collection. Traditionally, when launching a new collection, furniture brands have had to spend huge amounts of money on photoshoots, a cumbersome and costly process, which Presti aims to solve by transforming a single product image into a photo-realistic, life-like scene.
Source: The image is generated by AI, and the image is authorized by Midjourney
Founded in November 2022, Presti recently closed a $3.5 million seed round led by Partech, a leading global technology investment firm. Nabil Toumi, the company's co-founder and CEO, said that they conducted in-depth conversations with 50 potential users and found that most furniture companies face long and expensive processes in creating product visuals and lack simple and effective solutions.
Traditional product photography requires renting high-end houses and transporting furniture, which leads to huge logistical costs, and Toumi reveals that many furniture brands can spend hundreds of thousands or even millions of euros annually in this regard.Presti's AI model is based on Stable Diffusion XL, which has been re-trained and adapted to enable it to be specifically adapted to the furniture industry's product image Generation.
To improve the accuracy of the generated images, Presti built a dataset of over 75,000 high-quality furniture photos. This dataset provides strong support for the learning process of the model. In addition, Presti provides the ability to add accessories to the generated product photos, such as cushions for sofas, which will cast realistic shadows and avoid the rigidity of traditional software processing.
Although Presti's technology is aimed at medium-sized furniture companies, it has also established a strategic partnership with Maisons du Monde, one of the largest furniture retailers in France. This innovative product may pose a challenge to freelance photographers, and it remains to be seen whether it can fully replace the role of the professional photographer in terms of creativity and personalization.
Presti is significantly reducing the cost of product photography in the furniture industry through its unique AI technology, helping brands showcase their products in a more efficient way. With the development of this technology, furniture companies will be able to launch new products more easily in the future, further driving the digital transformation of the industry.