USAfamousretailGiant Target Target Corporation recently announced that it will launch a breakthrough generative artificial intelligence tool called "Store Companion" in nearly 2,000 stores across the U.S. It is reported that this AI chatbot is designed to improve operational efficiency, enhance the shopping experience, and become a multi-faceted assistant for Target's more than 400,000 employees.
Source Note: The image is generated by AI, and the image is authorized by Midjourney
It is reported that this innovative tool will be put into use in stores from August and can be easily accessed by employees through an application on handheld devices. It will become a powerful assistant for employees, not only to answer process questions at work, but also to guide new employees, thus completely changing the operating mode of retail business.
Target's Chief Operating Officer Mark Schindele spoke highly of this generative AI tool, saying it will simplify work tasks, enhance the customer shopping experience, enable the team to serve customers more meticulously, and create a shopping place that provides convenience, surprise and discovery.
In addition to improving employee productivity, Target also plans to use generative AI to improve product descriptions and customer review summaries. This innovative initiative aims to provide customers with more accurate and concise shopping information to help them make confident and wise shopping decisions. By optimizing product descriptions through this tool, the company ensures that the information presented is accurate and meets customer needs. At the same time, given that each product is often accompanied by a large number of reviews, it is difficult for customers to browse all feedback before making a decision, and AI tools will help summarize these reviews and extract the key points, allowing customers to quickly understand the emotions and key points of other consumers.