SnapchatIt showed off its upcoming device for the first time.AI Models, the model is able to use augmented reality (AR) to change the environment around the user based on text prompts.
According to the demonstration video, the AI model can change the user's clothing and background scenes in real time based on prompts such as "50s science fiction movies". In the coming months, users will be able to see the AR lens effects made using this new model. By the end of this year, creators will also be able to use this model to design custom effects for lenses.
Source: Snapchat
In addition to this breakthrough AI model, Snapchat also launched a new set of AI tools that make it easier for lens creators to create custom AR effects. The latest update to Lens Studio includes a new facial effects tool that allows creators to personalize users' faces through text prompts or by uploading images.
The "Immersive ML" feature can realistically transform faces, bodies, and environments in real time. Creators can also use AI to generate 3D assets based on text or images, make masks and textures, and create 3D character heads that mimic users' facial expressions.
This series of AI innovations gives Snapchat creators unlimited flexibility, so that the creation of AR lens effects is no longer limited to existing preset options, but can be arbitrarily imagined based on text or images, bringing users a more creative and immersive virtual experience.
In the past year, Snapchat has launched a number of new AI features, such as AI-generated snapshots, ChatGPT-driven chatbots, etc. This update once again demonstrates the company's innovative strength in consumer AI and AR.