Video NumberThe team has optimized itsDigital Human LiveDescription.
Among them, virtual digital people and other non-real people will be expressly prohibited from appearing in live broadcasts.
During the revision, Video Account mainly solicited opinions on the regulations for window show influencers to bring goods, and several changes attracted industry attention. First, Video Account reclassified non-real live broadcasts.
Second, new rules have been added to oppose the buying and selling of AI virtual human broadcasting tools.
As soon as this subscription information was released, it immediately attracted great attention in the industry. In the early stage, some people believed that the move of Video Account was similar to the gradual release of digital live broadcasts by platforms such as Baidu and Kuaishou, and was a policy that was beneficial to digital people.
For topics discussed by insiders, Jianshi will be the first to verify with the official video account.
The official account of Video Account stated that there is no distinction between the concepts of digital human live broadcast and virtual human live broadcast in Video Account, and both are violations.
The platform will pay close attention to the needs of users and merchants, and will promptly adjust relevant rules based on user and merchant feedback and industry changes. It does not rule out measures such as adding labels and prominent reminders to meet the needs of users and merchants.
If any violation is discovered by the platform, penalties will be imposed in accordance with relevant rules, including but not limited to reducing live broadcast recommendations, reducing account recommendations, and limiting the ability to sell goods through live broadcasts.
The release of this consultation means that Video Account will step up efforts to rectify various irregularities in live streaming by influencers and play a role in regulating live streaming by influencers. It is actually a targeted measure against the previous behavior of these influencers who used banned content to do some illegal or extremely ineffective behaviors. Video Account has drawn a red line in advance, clearly stipulating that illegal and disruptive behaviors are resolutely prohibited.
It is worth noting that once the revision is finalized, some of the popular tools and broadcasting tools on the market that allow the system to identify some recorded content as live content will directly become gray industries.
In addition, once the video account is revised, it means that the attitudes of major live broadcast platforms towards the live broadcast style of digital people are divided into two camps. One camp, represented by the video account, prohibits the live broadcast style of digital people, while the other camp, represented by live broadcast platforms including Baidu and Kuaishou, supports the live broadcast of digital people, but the degree and depth of support are more or less shallow.
As early as last year, Douyin had already issued a pass for virtual human live broadcasts, and after drawing a red line, it released the rights of virtual human live broadcasts. However, at present, the attitude towards digital human live broadcasts is still vague.
Platforms such as Baidu and Kuaishou have recently extended an olive branch to digital human live streaming and have taken the lead in introducing digital human live streaming tools.
The main reason for the change in attitudes of various companies towards AI digital people or virtual people is whether it is beneficial to their own business environment and their own user retention. Under the huge pressure of platform traffic, holding on to merchants means having an extra trump card.
These attitudes will also stimulate the corresponding tool needs, user operation methods, high-quality digital human live content production methods, etc., and are expected to become the new wave of corporate growth dividends.