music streaming giant Spotify Announced the launch of its first in-house creative agency, Creative Lab, to help brands customize campaigns and begin testing generative AI advertisingThe move shows that Spotify is stepping up its game to attract advertisers. The move shows that Spotify is ramping up its efforts to attract advertisers, potentially attracting advertisers by being able to reach Spotify's 615 million listeners.
Photo credits. Spotify
In addition, Spotify is working on a new AI tool called "Quick Audio" to help advertisers create scripts and voiceovers using generative AI. A company spokesperson revealed that the tool will soon be available in Spotify's ad management platform.
Spotify had earlier said that the company wants to use AI to create host-read ads for podcasts. Brands can work with the newly formed Creative Lab team to create video and audio ads, in-app digital experiences, and other interactive ad formats such as call-to-action cards. A company spokesperson said, "Each campaign Creative Lab is involved in is highly customized to meet specific brand and business needs."
Spotify cited client Rockstar Energy Drink as an example, which launched a "Press Play" live concert series within the music streaming app, featuring artists such as British rapper Stormzy. Another beverage company, Aperol, will also be a Creative Lab client.