According to a report released by marketing agency Dentsu, nearly half of the world's consumers want to have AI clones by 2035 to take care of personal matters, including shopping, on their behalf. The report surveyed 30,000 respondents from 26 markets, including 11,000 from 10 markets in the Asia-Pacific region, covering countries such as India, Japan, China, France and the US.
By 2035, three-thirds of global consumers want their appliances and vehicles to be able to reorder parts and schedule maintenance appointments on their own, according to the findings. In addition, three-thirds of consumers also wantAI AssistantThe ability to help them sift through ads and promotional messages reflects an increased consumer preference for handing over more personal interactions to an "AI gatekeeper." Additionally, 60%'s want AI assistants to participate in focus groups on their behalf and highlight their brand preferences.
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By 2035,77% global consumers expect brands to be able to send them customized offers and promotions that reflect real-time events, such as weather and traffic, as well as personal context, including tone of voice and geographic location.
Consumers in Asia-Pacific are more comfortable with letting AI handle aspects of their personal lives and 88% are willing to delegate work and personal scheduling tasks to AI assistants, which is the highest percentage globally.
Additionally, 85% of APAC consumers want AI assistants to manage their regular purchases, review ads, and participate in focus groups on their behalf. This compares to a global average of 77%.
In addition, 70% of Asia-Pacific consumers believe that a relationship with an AI partner can be as fulfilling as an interpersonal relationship by 2035. This is 81% in India and 78% in China, compared to the global average of 56%.
As consumers begin to use AI clones to manage their personal affairs, more and more businesses will have to sell to AI gatekeepers rather than human ones. Dentsu says that machines will have to "conspire with each other" to facilitate transactions without direct human intervention.