At the 2024 Worldwide Developers Conference WWDC,appleThe company announced a series of major updates, marking the official entry of its entire product lineGenerative AIThe core of this update is Apple Intelligence, a new personalized intelligence system that fully integrates the capabilities of generative AI and covers iPhone, iPad and Mac.
Key features of Apple Intelligence include:
Combine generative AI models and user profiles to provide practical intelligent services.
Deeply integrated in iOS 18, iPadOS 18, and macOS Sequoia.
Use Apple chips to understand and create language and images, and perform actions across apps.
With Private Cloud Compute, computing power is flexibly adjusted between device-side and large server-based models to ensure privacy.
SiriChanges:
Siri now has richer language understanding capabilities and is more natural, contextual, and personalized.
Users can communicate with Siri by typing and switch between text and voice.
Siri is able to understand the hesitations of users when speaking and keep the context coherent.
Cross-platform integration of ChatGPT:
Apple integrated ChatGPT into iOS, iPadOS, and macOS, providing image and document understanding capabilities.
Siri can draw on ChatGPT’s expert responses but will ask the user before sending any questions, documents or photos.
System-level writing tools:
Built into iOS, iPadOS, and macOS, users can rewrite, proofread, and summarize text in any writing situation.
Image Playground:
Provides image generation capabilities, allowing users to create animation, illustration, or sketch-style images.
Genmoji:
Users can create original Genmoji to express themselves, or create Genmoji for friends and family based on photos.
What's new in Photos:
Users can search for specific photos and videos using natural language.
The "Clean Up" tool can identify and remove distracting objects in the background of your photo.
A new standard for AI privacy:
Apple Intelligence is processed on-device, ensuring user privacy.
Private Cloud Compute extends the privacy and security of Apple devices to the cloud.
macOS system updates:
macOS15 was renamed macOS Sequoia and introduced features such as iPhone mirroring, notifications, and Safari upgrades.
New Calculator app for iPad:
Introducing the new Math Notes calculator, which allows users to type or handwrite math expressions and instantly see the results.
Other device updates:
The mixed reality headset Vision Pro has ushered in a new system visionOS2.
This series of updates from Apple demonstrates its ambition and strength in the field of generative AI, but also sparks some concerns and discussions. Although the technology is promising, it will take time to verify the market reaction and actual effect.