WixThis one is based onWeb Design Toolsthe platform known for launching a new AI feature that allows users to create and edit iOS or Android apps by describing what they want to see in simple Chinese.
The feature, which will be rolled out in Wix's app builder tool, guides users through the goals, intent, and aesthetics of their app through a chatbot-like interface. Based on this information, Wix's AI generates an app that users can customize through the app editor, with the option to add first- and third-party integrations, widgets, and connectors.
This generative AI-based app creation feature follows the launch of Wix's AI Website Builder last July, which generates website templates with text and images based on a series of descriptive headlines.Wix co-founder and CEO Avishai Abrahami said these new AI offerings are part of Wix's efforts to create " Avishai Abrahami, co-founder and CEO of Wix, said these new AI products are part of Wix's efforts to create "customized AI solutions" designed to help businesses rapidly build digital experiences.
Wix said its new AI app builder generates "completely native" iOS and Android app code, allowing users to control the app's branding, layout and functionality, including icons and themes, and to preview the app before submitting it to the Apple App Store or Google Play Store. The more detailed the user's answers to prompts during the setup process, the more personalized and complete the AI-generated app will be. Since launch, customers have reportedly created hundreds of thousands of AI-generated websites.
Studies and surveys have shown that generating AI tools leads to more incorrect code being pushed into the codebase, amplifying existing bugs and security issues in application code. In fact, according to research from Purdue University, more than half of the answers OpenAI's ChatGPT gave to programming questions were wrong.
Assuming Wix's AI app designers work the way it advertises, it could pose a threat to the multibillion-dollar businesses and individual workers who build smartphone apps for brands.
There's FlutterFlow, Crowdaa, and Mobile-First Company, to name a few, many of which also employ various forms of AI. a simple search on Fiverr yields a list of highly rated app developers, some of whom charge roughly the same as the cost of a subscription to Wix's AI app builder.