Recently, a controversy about "Chinese style sweaters" has caused a stir on the Internet.E-commerce platformThe clothing sold on the website was said to have used model images generated by artificial intelligence, and there were significant differences between the actual products and the pictures, which aroused doubts.
Industry insiders pointed out that this practice may be suspected of being illegal. Some people working in the clothing industry said that although AI has had a certain impact on clothing design and production, the pictures it generates have problems in terms of professional review and reference value.
Legal experts believe that although there are currently no clear legal provisions for the use of AI technology, e-commerce companies still have the responsibility to provide true and comprehensive product information, otherwise they may violate the Consumer Rights Protection Law. At the same time, some domestic brands have tried to use AI for design, but have not yet put it into production.
In addition, most stores using AI images did not provide detailed information about the products, and the comments section was almost entirely positive, which aroused doubts from consumers. For deep synthesis services, the recently promulgated "Regulations on the Management of Deep Synthesis of Internet Information Services" requires providers to indicate the situation when using deep synthesis. Overall, the use of AI in the clothing field has attracted widespread attention in society, and relevant laws and regulations may be further improved.