Mark Gurman, a senior analyst in the technology industry, recently broke the news.appleThe company is actively planning a complete overhaul of its Siri voice assistant, which will use the most advanced artificial intelligence technology to give Siri unprecedented capabilities and allow users to control all functions in applications through Siri for the first time.
The key to this Siri upgrade is the deep transformation of its underlying software. Apple plans to use large language models, the cornerstone technology of generative artificial intelligence, to significantly improve Siri's intelligence. This move is not only a core component of Apple's artificial intelligence strategy, but also a key battle for it to regain its momentum in the field of smart assistants and compete for market share with competitors such as Amazon Alexa and Google Assistant.
At the upcoming Worldwide Developers Conference (WWDC), Apple will unveil the specific blueprint of its artificial intelligence strategy in detail. In addition to the comprehensive upgrade of Siri, the strategy also includes a series of innovative technologies, such as automatic transcription and summary functions of voice memos, quick review of websites and notifications, automatic message replies, advanced photo editing functions, and AI-generated emojis.
It is worth mentioning that Apple had previously approachedOpenAIApple has reached a cooperation agreement with Google to integrate the startup's chatbot and other advanced technologies into the iOS operating system. At the same time, Apple is also negotiating with Google's parent company Alphabet Inc. on the future use of its Gemini software to further enrich its artificial intelligence ecosystem.
As for the release time of the new Siri, although the full version is not expected to be officially launched until next year, users don’t have to wait too long. In September this year, when the first preview version of the new operating system is released, users will be able to experience some preliminary AI interaction functions, which will debut with the next generation of iPhone models.