Today's topicDigital Humanlive streamingSellFakesWho is responsible?WeiboIt was popular, and related topics once rushed into the top 10 hot searches. As of press time, the related topics have been read 1.646 million times.
It is reported that as the 618 product promotion activities are approaching, many businesses have begun to use "digital humans" for live broadcasts this year. Many consumers have raised questions such as "Who is actually selling products in the digital human anchor's live broadcast room?" and "If there are problems with the product after sale, will the company pass the buck to the outsourced digital human technology company?"
In this regard, Rao Wei, deputy director of the Consumer Rights Committee of the Beijing Lawyers Association and senior partner of Beijing Tianchi Juntai Law Firm, said in response to the Legal Daily:
Behind the "digital person" is actually an individual or company that operates a digital account. These operators use the digital person's image to sell goods, and in essence they play the role of a seller.Therefore, the operator needs to bear the corresponding safety responsibility for the quality of products sold through "digital people".
Rao Wei also said that if the relevant digital human anchor is actually a "digital human created based on the image of a real person", in this case, attention should be paid to the attitude of the real person towards the use of the digital human:
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If a real person has explicitly permitted the use of his or her image and has permitted a third party to operate or operate sales activities on his or her own, then the role of the real person is similar to that of an advertising spokesperson. The relevant real person should conduct reasonable reviews of the products he or she endorses to ensure the reliability of product quality.
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If a real person "endorses" a product even though he or she knows or should know that the product has problems,Then you need to bear joint liability with the platform and the operator..