Six departments: Encourage the use of new technologies and equipment such as AI in film visual effects and post-production

The six departments including the National Development and Reform Commission, the Ministry of Housing and Urban-Rural Development, the Ministry of Culture and Tourism, the National Film Administration, the State Administration of Radio, Film and Television, and the State Administration of Cultural Heritage recently issued the "Implementation Plan for Promoting Equipment Renewal in the Cultural and Tourism Fields."

Six departments: Encourage the use of new technologies and equipment such as AI in film visual effects and post-production

Image source: Pexels

The Plan proposes implementationFilm IndustryThe high-tech promotion action includes promoting the quality upgrade of film shooting and improving the overall level of film production. The summary is as follows:

  • Promote the quality upgrade of film shooting. Promote the renovation of hardware facilities in key film bases (parks), explore and formulate standardized filming technology and process flow for high-tech formats. Encourage film shooting-related enterprises and equipment rental companies to upgrade photographic equipment, lighting, storage and other equipment that meet the requirements of high-tech formats.

  • Improve the overall level of film production.Encourage the use of new technologies and equipment such as artificial intelligence, virtual shooting, and virtual pre-production in film visual effects and post-production. Promote the upgrading and transformation of film post-production equipment system,Realize high-tech and standardization. Promote the establishment and upgrading of cloud production platforms and cloud data centers, and consolidate the industry's general production technology and computing power base.

  • Promote independent innovation in film projection technology. Promote the new generation of cinema equipment systems.Large-scale implementation of the cinema LED screen projection system upgrade plan, strengthen the brand of cinema equipment with independent intellectual property rights, reshape the film projection business model, and provide audiences with more comfortable, convenient and rich film consumption services. Encourage the upgrading of public welfare projection equipment in rural areas, schools, communities, etc., and improve the quality of public film services.

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