TikTok Announced the launch of the "TikTok Symphony" AI kit for brands to use, which willHelping marketers write scripts and produce videos.
TikTok officials learned that 61% of users shopped directly on TikTok or bought after seeing ads, 59% of users used TikTok to decide which game to download, and 52% of users even researched cars because of the TikTok content they saw.
The "TikTok Symphony" suite includes an AI video generator called "Symphony Creative Studio". TikTok said the tool only requires advertisers to provide a small amount of information to generate videos suitable for TikTok. The video generator can also provide brands with ready-made videos based on TikTok Ads Manager assets or product information.
▲ Symphony Creative Studio
Symphony Assistant is a AI Assistant, helps advertisers generate and optimize scripts and provides suggestions to improve the quality of their ads. Brands can ask the AI assistant to write a few eye-catching copy for their new product launches, or ask the AI assistant to show what’s currently popular on TikTok, or generate some creative ideas for promoting new products in a specific industry.
Symphony Ads Manager Integration can automatically repair and optimize existing videos, and the tool can be used to beautify videos that advertisers have already created to make them more eye-catching.