HollywoodTopArtist agency Creative Artists Agency (CAA) recently announced a partnership with AI technology company Veritone to jointly create digitalcelebrityImage library. This initiative aims to protect celebrities’ image rights and voice copyrights and prevent them from being abused in commercial cooperation. The digital asset library, called CAAvault, allows the storage and licensing of celebrities’ voices and images to facilitate commercial cooperation.
It is reported that CAA represents all kinds of celebrities, including sports stars, TV and film actors, writers, etc. The agency said that the launch of the new platform is to ensure ethics and legality when using the image and voice of artists, so that artists can clearly understand the use of their image and voice. Alexandra Shannon, head of strategic development at CAA, said: "Ethically guided and artist-friendly AI applications are one of CAA's top priorities, driving us to innovate new ways to support and protect artists. The launch of CAAvault is one of them."
Veritone’s AI technology has been widely used in multiple industries, including media and entertainment. Now, Veritone will help organize and store CAA’s digital assets. This cooperation is not Veritone’s firstInvolved in the field of digital image and synthetic media. Its MARVEL.ai platform and Veritone Voice solution enable enterprises to create and license their digital voices. At the same time, its AI technology has been used by the YouTube show "Good Mythical Morning" to create voice clones of the host, as well as the voices of multiple voice actors.
“By partnering with a trusted organization like Veritone, we are able to ensure the security of artist assets and work to ensure AI is responsibly integrated into opportunities in entertainment,” said Alexandra Shannon. “Veritone has been a champion for ethical AI and data security for nearly a decade, and this partnership with CAA further demonstrates our commitment to using technology for social good,” said Sean King, General Manager of Veritone’s Media and Entertainment Practice. “Together with CAA, we are steadfast in our commitment to advocating for artist interests and raising the bar for data security and ethical AI in the entertainment industry.”
The launch of the Hollywood artist image protection platform comes at a time when acting and voice-over professionals are increasingly concerned about their images and voices being misused by generative AI. Some protection measures have begun to emerge, such as SAG-AFTRA up to dateAgreements with TV producers to prevent the use of their voices without permission. Lawmakers are also seeking support, such as Tennessee’s ELVIS Act, which aims to protect singers from AI abuse that uses their voices without authorization.