AI could bring 50 billion euros to Italian companies, study shows

according to Accenture of a study that, through extensive use of generative artificial intelligence (AI).ItalyenterpriseBy 2030 it could add about 50 billion euros in creation plus value. The study was released on Wednesday at the annual meeting of the Leonardo Commission in Rome. The Commission is a business group that promotes the "Made in Italy" brand and is not related to the Leonardo Defense and Aerospace Group.

AI could bring 50 billion euros to Italian companies, study shows

Source Note: The image is generated by AI, and the image is authorized by Midjourney

The Leonardo Commission said in a statement that strengthening the promotion of the "Made in Italy" brand on international markets, including in the chemical, pharmaceutical and electromechanical sectors, could bring an additional 30 billion euros in added value. The study also said that some 300,000 new jobs could be created in these affected sectors compared to the 2030 baseline scenario through the wider application of artificial intelligence and the promotion of the "Made in Italy" brand.

Artificial Intelligence (AI) technology is a major focus of attention for businesses and policy makers. Italy has made it an important topic for the rich countries (G7) presidency of the Group of Seven (G7) and last month passed a bill regulating its use. The bill, which is pending in parliament, is expected to initially invest up to €1 billion in AI projects and startups with the support of state lender Cassa Depositi e Prestiti (CDP).

The study provides guidance for the future development of Italian companies, showing the potential impact of the widespread use of artificial intelligence and the promotion of the "Made in Italy" brand on economic growth and employment.

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