April 10 news.GoogleLaunching today (April 10) Vertex AI Media Studio platform.The suite supports text commands to generate full video content.
The platform integrates the four core models of Imagen 3 image generation, Veo 2 video production, Chirp speech synthesis, and Lyria soundtracks, allowing users to complete the entire creation process in a unified interface with no coding or editing experience.
Google recently announced the launch of Vertex AI Media Studio, a set of generative tools based on Google Cloud Vertex AI designed to allow users to create polished videos using only text prompts.
A major expansion of Google's AI product line, the suite all but automates image generation, motion rendering, voice narration and music scoring, revolutionizing the traditional video production process.
The technical architecture of the system is modular: Imagen 3 is responsible for generating still images, Veo 2 realizes the dynamic transformation of images, and the user is free to adjust the movement of the camera and the duration of the video, with the built-in intelligent correction tool in Veo 2 automatically eliminating undesirable elements of the generation.
After completing the visual portion, the Chirp model adds onomatopoeic voice narration to the video, while the Lyria model, developed by DeepMind in conjunction with YouTube, provides a customized soundtrack.
Vertex AI Media Studio relies on the Vertex AI platform, supports Google Gemini models, and can handle text, images, code, and many other data types. Both developers and casual users can test cues and optimize AI models in Vertex AI Studio. While these tools simplify content creation, they also spark discussions about authenticity, human creativity, and the responsibility of AI use.